HOKA

HOKA partnered with Sunday Afternoon to launch the SPEEDGOAT 7, their original trail runner. Shot on location in Reykjavik, Iceland, the campaign embraced the raw elements of the terrain — dirt, texture, and grit.

As lead art director, I helped shape the creative direction from concept through execution, including the selection of the photographer and director. Working closely with the Sunday Afternoon team, we developed the campaign's wordmark and visual identity, building out the design system across final deliverables.